A legal additive in the United States, titanium dioxide is used in everything from food to consumer goods and the U.S. Food and Drug Administration says regulated use of the product as a color additive in food is safe within certain restrictions.

Developing new Lithopone formulations, one that enhances the properties of the existing Lithopone is anticipated to boost the demand for Lithopone white pigment during the forecast period. Reinforced Lithopone is one such development, wherein a copolymer is added to the polymerization reaction to yield Lithopone with increased weather resistance. Moreover, development of nano-scale Lithopone is anticipated to attract market interest during the forecast period. 

Titanium dioxide is an inert earth mineral used as a thickening, opacifying, and sunscreen ingredient in cosmetics. It protects skin from UVA and UVB radiation and is considered non-risky in terms of of skin sensitivity. Because it is gentle, titanium dioxide is a great sunscreen active for sensitive, redness-prone skin. It’s great for use around the eyes, as it is highly unlikely to cause stinging.