White crystalline powder. It is a mixture of zinc sulfide and barium sulfate. The more zinc sulfide it contains, the stronger the hiding power and the higher the quality. Density 4.136～4.34 g/cm3, insoluble in water. It easily decomposes when exposed to acid to produce hydrogen sulfide gas, but does not work when exposed to hydrogen sulfide and alkaline solutions. It turns into light gray after being exposed to ultraviolet rays in the sun for 6 to 7 hours, but it still returns to its original color when placed in a dark place. It is easy to oxidize in the air and will agglomerate and deteriorate when exposed to moisture.

One of the primary uses of titanium dioxide is in the production of pigments for paints, coatings, and plastics. Titanium dioxide is known for its excellent opacity, brightness, and whiteness, making it an ideal choice for creating vibrant and long-lasting colors. Manufacturers of titanium dioxide carefully control the particle size and crystal structure of the pigment to ensure consistent quality and performance.