Titanium dioxide is the most widely used whitening pigment in the world and has been linked to adverse health effects, particularly genotoxicity and intestinal inflammation. It is applied as food coloring and a whitening agent to a wide variety of foods, including chewing gum, cakes, candies, breads and ice cream. 

In their role as risk managers, the European Commission and Member States will now reflect on EFSA’s scientific advice and decide upon any appropriate regulatory measures or advice for consumers.

Though the regulated use of titanium dioxide in food products is legal in the U.S. and Canada, it's banned in some other countries, notably throughout Europe. In May 2021, the European Food Safety Authority announced that titanium dioxide can no longer be considered safe as a food additive.

Titanium dioxide (TiO2) is renowned for its brightness, high refractive index, and stability. It comes in two primary crystalline forms rutile and anatase. Rutile is predominantly used in the production of tires due to its superior characteristics, including high UV resistance, durability, and excellent pigmentary properties. These features make TiO2 an ideal choice for enhancing the performance and longevity of tire products.