Cosmetics

Titanium dioxide is a mineral that’s used as a white coloring in a variety of products, including sunscreens, cosmetics, paints, and plastics. The pigment grade is also known as titanium white, pigment white 6, or CI 77891; it's the whitest and brightest of all known pigments.

Made Safe only allows titanium dioxide as part of sunscreen solutions and diaper creams; all titanium dioxide must be non-nanoparticle. Made Safe does not allow titanium dioxide in any other personal care or household products.

In cosmetics, titanium dioxide’s properties enhance coloration and can help protect skin from damaging UVA and UVB rays.