② Plastics: At present, it is the second largest user of titanium dioxide pigments, accounting for about 20% of the total demand for titanium dioxide. The amount of titanium dioxide used in plastic products will vary with the use requirements, generally between 0.5% and 5%. According to data from the National Bureau of Statistics, the production of plastic products in China increased from 57.81 million tons in 2012 to 81.84 million tons in 2019, with a compound annual growth rate of 5.1%. The amount of titanium dioxide increases accordingly.

The EU expert panel did not identify an immediate health concern linked to TiO₂ when used as a food additive. However, due mainly to uncertainties concerning the safety of TiO₂ nanoparticles, the panel concluded that TiO₂ as a food additive (E171) could no longer be considered safe.

The additive goes into a lot of personal care products to whiten and brighten colors and to make them opaque, like toothpaste and makeup.