One of the main uses of TiO2 powder is as a pigment in paints and coatings. It is valued for its excellent opacity, brightness, and UV resistance, making it ideal for use in exterior paints, industrial coatings, and automotive finishes. TiO2 powder suppliers work closely with paint manufacturers to supply them with the right grade and quantity of TiO2 powder to meet their specific requirements.

An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.

Lithopone