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In recent years, instrumental techniques have gained prominence for their speed and precision. Ion chromatography, for instance, separates and quantifies ions based on their affinity to a resin within a chromatographic column. The sulfate ions are eluted and detected, typically by conductivity or UV detection after reaction with a reagent that enhances their detectability. The area under the peak in the chromatograph is proportional to the concentration of sulfate, which can then be translated to TiO2 content through appropriate calculations.

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Environmentally conscious manufacturers are also exploring ways to sustainably source or produce rutile TiO2. Advances in recycling and synthetic production methods aim to minimize the environmental footprint associated with extracting and processing this valuable pigment. By integrating these practices, manufacturers can market their latex paints not only based on performance but also on eco-friendliness, appealing to a broader consumer base concerned with sustainability.

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