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Ponceau 4R, also known as Red No. 40, is a synthetic azo dye that is commonly used as a food coloring. It has a bright red color and is approved for use in the United States, Canada, and the European Union. In the cosmetics industry, Ponceau 4R is used as a colorant to add vibrant hues to lipsticks, blushes, eyeshadows, and other makeup products. It is known for its stability and compatibility with other ingredients, making it a popular choice among manufacturers.

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Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

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