1. Enhanced Durability and Performance One of the critical benefits of incorporating titanium dioxide into tire formulations is its ability to improve overall durability. Tires containing TiO2 exhibit increased resistance to wear and tear, which is essential for vehicle performance and safety. Additionally, TiO2 contributes to reduced rolling resistance, which can enhance fuel efficiency in vehicles.

Titanium dioxide is a versatile material with a wide range of applications. Some of its most common uses include:
1. Pigment and Food Coloring
Titanium dioxide is one of the most widely used white pigments, often used to add whiteness and brightness to products. It is used in the production of paints, coatings, plastics and other products to provide a white color or opacity.
It’s also used in food products to provide a white color. Candies, cakes and creamers are examples of foods that may contain titanium dioxide for its color enhancing and bleaching properties.
2. Cosmetics
Titanium dioxide is often used as a UV absorber and pigment in cosmetic products, such as foundations, lipsticks, creams, sunscreens and other skin care products. It helps protect the skin from the harmful effects of UV rays by blocking them, while providing a brightening effect.
However, it can cause photosensitivity, which