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One of the main applications of titanium dioxide in paper is in the production of high-quality coated papers. Titanium dioxide is often added to the coating formulations to enhance the whiteness and brightness of the paper surface. This helps to improve the print quality of the paper, as it provides a smooth and even surface for ink to adhere to. The high opacity of titanium dioxide also helps to prevent show-through, making the printed text or images more vibrant and legible.

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The allure of TIO2 lies in its exceptional optical properties. As a pigment, it boasts unrivaled refractive index values, making it an ideal candidate for creating bright, opaque finishes. When incorporated into paints, TIO2 amplifies the reflectance of light, thereby reducing the need for additional layers and saving on material costs. Its ability to scatter all wavelengths of visible light uniformly ensures that the resultant hues are pure and vibrant, transcending the limitations of traditional pigments.

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