Plus, titanium dioxide is chemically inert, meaning it won't react with other substances in the paint. This stability ensures that the paint retains its original color and properties over time, preventing discolouration and degradation. Using titanium dioxide as an ingredient, the paint can withstand harsh weather conditions and prevent flaking, peeling or chalking. This exceptional durability makes it ideal for interior and exterior walls, ensuring a long-lasting and beautiful finish.

In a study published in 2022 in the journal Particle and Fibre Technology, researchers examined the impact of maternal exposure to titanium dioxide nanoparticles in newborn offspring mice. They found that “a chronic exposure to TiO2 NPs during pregnancy alters the respiratory activity of offspring, characterized by an abnormally elevated rate of breathing.” Breathing was also shown to be “significantly and abnormally accelerated,” and the ability for neural circuitry to effectively adjust breathing rates was impaired. The researchers concluded: “Our findings thus demonstrate that a maternal exposure to TiO2 NPs during pregnancy affects the normal development and operation of the respiratory centers in progeny.”