Paprika is a vibrant spice that can have earthy, sweet, smokey and fiery flavor depending on the variety used. The bright hue is due to high levels of carotene found in Paprika, the same pigment found most notably in...carrots! Paprika is a key spice ingredient in stuffed bell peppers, deviled eggs, chorizo, and traditional Spanish rice. There are many varieties of paprika, and they are best recognized by their differing flavor, color, heat level, and smokiness. Read our paprika spice spotlight for more information on the nuanced differences between our paprikas.