Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

Another important application of titanium dioxide is in the production of sunscreen and other skincare products. Titanium dioxide is a key ingredient in many sunscreens due to its ability to reflect and scatter ultraviolet (UV) radiation, providing protection against harmful UV rays. Manufacturers of titanium dioxide for sunscreen products often use special coatings and surface treatments to enhance its UV-blocking properties.

Demand in the European region has been significantly boosted by higher offtakes in the furniture, building, and industrial sectors compared to Q2, after a boost in containment measures. DIY activities increased significantly as people engaged in more home renovation and building tasks during the extended period of lockdown. With the restart of Chinese shipments in the latter half of Q2 2020, supply has also remained plentiful.