Titanium dioxide (TiO2) is a naturally occurring compound that is mined, refined and processed into a fine powder. It is known for its exceptional opacity, brightness and high refractive index, making it an ideal ingredient in paint formulations. When added to paint, titanium dioxide scatters and reflects light, creating vibrant, long-lasting colors. It is this unique property that makes titanium dioxide the most widely used white pigment in the coatings industry.

It is naturally opaque and bright, which makes it useful for use in paper, ceramics, rubber, textiles, paints, inks and cosmetics.It is also resistant to ultraviolet (UV) light, and is used widely in sunscreens and pigments that are likely to be exposed to UV light. It is used in a wide variety of personal care products, including color cosmetics such as eye shadow and blush, loose and pressed powders and in sunscreens.

Titanium dioxide has been used as a bleaching and opacifying agent in porcelain enamels, giving them brightness, hardness, and acid resistance. In modern times it is used in cosmetics, such as in skin care products and sunscreen lotions, with claims that titanium dioxide protects the skin from ultraviolet radiation because of its property to absorb ultraviolet light.