The FDA first approved the use of titanium dioxide in food in 1966, following its 1960 removal (along with the removal of other color additives) from the agency's original Generally Recognized as Safe list. In 1977, titanium dioxide joined the list of color additives that are exempt from certification, which means titanium dioxide doesn't have to be listed on the packaging of every product it's used in, Faber noted.

The additive goes into a lot of personal care products to whiten and brighten colors and to make them opaque, like toothpaste and makeup.

Demand in the European region has been significantly boosted by higher offtakes in the furniture, building, and industrial sectors compared to Q2, after a boost in containment measures. DIY activities increased significantly as people engaged in more home renovation and building tasks during the extended period of lockdown. With the restart of Chinese shipments in the latter half of Q2 2020, supply has also remained plentiful.

Regulatory action