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Anyway, it doesn't matter if it reflects or absorbs, Titanium Dioxide is a pretty awesome sunscreen agent for two main reasons: it gives a nice broad spectrum coverage and it's highly stable. Its protection is very good between 290 - 350 nm (UVB and UVA II range), and less good at 350-400 nm (UVA I) range. Regular sized Titanium Dioxide also has a great safety profile, it's non-irritating and is pretty much free from any health concerns (like estrogenic effect worries with some chemical filters).

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In conclusion, the titanium dioxide industry faces numerous challenges in terms of pricing strategies and supplier selection. To succeed in this highly competitive market, suppliers must stay informed about market trends, diversify their product offerings, establish strong relationships with key players, explore new distribution models, and prioritize sustainability practices. By doing so, they can maintain profitability while meeting the evolving needs of their customers.

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