• E464, (HPMC - Hydroxypropyl Methyl Cellulose) is a modified cellulose made from plant fibres and is used to enhance the texture. Nutritionally it counts as 100% soluble fibre and is considered completely non-toxic and food safe to levels much higher . Being a source of fibre, it passes through the body and some evidence suggests it could even play a role in healthy digestion.

  • 5. Dry Mix Products In dry mix construction products, HPMC serves as a binder, providing essential rheological properties that ensure easy mixing and application.


  • HEC is primarily used as a thickening agent, stabilizer, and emulsifier. Its ability to dissolve in water and form a gel-like consistency makes it an ideal choice for enhancing the texture and viscosity of numerous products. In the cosmetic industry, HEC is commonly found in lotions, creams, shampoos, and conditioners, where it helps to provide a smooth application and enhances the overall sensory experience of the product.


  • HPMC, also known as hypromellose, is a semi-synthetic polymer that is derived from cellulose. It is commonly used as a thickener, stabilizer, and emulsifier in various products due to its excellent water solubility. Unlike natural cellulose, HPMC dissolves readily in cold water, which makes it easy to incorporate into formulations without the need for heat or high temperatures.
  • In the cosmetic industry, hydroxyalkyl cellulose is utilized as a thickening agent and emulsifier in a variety of personal care products, including creams, lotions, and shampoos. Its ability to modify the viscosity of formulations allows manufacturers to achieve desired textures and stability in their products. Additionally, HAC contributes to improved sensory properties, providing a pleasant feel upon application. Its skin-friendly nature and compatibility with other ingredients make it an ideal choice for formulations aimed at sensitive skin.


    hydroxyalkyl cellulose

    hydroxyalkyl
  • HBMC is a non-ionic, water-soluble polymer derived from cellulose. It is synthesized by substituting hydroxyl groups in cellulose with hydroxypropyl and methoxy groups, resulting in a compound that exhibits excellent film-forming, thickening, and binding properties. This versatility makes HPMC a valuable ingredient in numerous formulations and products.


  • The construction industry also benefits from HPMC, particularly in the formulation of mortars and plasters. HPMC improves workability and adhesion while retaining water, which is crucial for proper curing. The density of HPMC in construction applications plays a role in the mixing and application processes. A careful balance must be struck between achieving sufficient density for structural support while ensuring ease of handling and mixing.


  • The Asia-Pacific region dominates the global HPMC market, driven by rapid urbanization, infrastructure development, and industrial growth in countries such as China, India, and Japan. The increasing investments in the construction, pharmaceutical, food and beverages, and personal care industries in the region are driving the demand for HPMC.