Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

Titanium dioxide helps protect the skin from both UVA and UVB rays. Plus, it’s generally considered to be safe for sensitive skin types. Not only that, but it might also make for sunscreens that are more suitable for children and infants since it’s much less likely to cause stinging compared to chemical sunscreens. And when used in foundations, titanium dioxide can even provide a little extra sun protection on top of your daily SPF.

On the other hand, titanium dioxide is a synthetic mineral that is produced through a chemical reaction involving the mineral ilmenite or rutile. It is used in industries such as cosmetics, paint, and sunscreen as a whitening agent and pigment. The manufacturing process of titanium dioxide involves extracting the mineral from ores, purifying it through chemical processes, and then grinding it into a fine powder.

Other food manufacturers use titanium dioxide to absorb water and keep moisture from clumping or degrading, Paul Westerhoff, PhD, an environmental engineer at Arizona State University who researches the biological and cellular effects of titanium dioxide, told Health.