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There are numerous manufacturers of titanium dioxide; the largest include Delaware-based Chemours (a spin-off of DuPont Chemical), Texas-based Kronos, and China-based Lomon Billions Group, all of which manufacture pigments for use in products like paints, coatings, and plastics. UK-based Venator is a major supplier of titanium dioxide used in food and cosmetics, along with paints, paper, plastic, and more. As a pigment, it is called Pigment White 6 (PW6), titanium white, or CI 77891. As a food additive, it is known as E171.

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The European region struggled with the rising inflation that caused energy prices to rise leading to higher production costs thereby, negatively impacting the prices of titanium dioxide. The transportation routes were further disrupted along with the uncertainties in the construction and automotive industries. In addition to this, the offtakes and purchasing behaviour of the end-user consumers also declined, fueling the declining price trendss for titanium dioxide.

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