Les pouvoirs couvrant et éclaircissant du lithopone normal sont supérieurs à ceux de la céruse et de l'oxyde de zinc, mais inférieurs au Dioxyde de Titane pur, étant le meilleur blanc sous tout rapport. C'est le sulfure de zinc qui, avec son indice de réfraction de 2,37, est l’élément opaque ; le 2nd composé, le sulfate de baryum, joue un rôle de diluant minéral et favorise l'efficacité de la diffusion du premier.

How pure TiO2 is extracted from titanium-containing molecules depends on the composition of the original mineral ores or feedstock. Two methods are used to manufacture pure TiO₂: a sulphate process and a chloride process.

The titanium dioxide market fluctuated in the first two quarters of 2023. These pricing patterns resulted from poor demand and reduced intakes from the downstream industries. Amid the slow demand, the manufacturers were forced to reduce their outputs. With rising inflation rates, production cuts gradually increased. Given the economic downturn, the labor strikes further affected the market dynamics, thereby exerting pressure on the pricing fundamentals.

In 2022, a year after the EFSA recommended against the use of E171, the Food Standards Australia New Zealand (FSANZ) conducted its own reassessment of titanium dioxide as a food additive. The agency concluded that titanium dioxide was indeed safe to use as a food additive. The United Kingdom and Canada came to similar conclusions.