When used in an ultrafine-grade formulation, titanium dioxide becomes transparent to light, effectively making it an absorber of UV light. And because its particles are so small in this form, titanium dioxide creates a transparent barrier that absorbs UV light.

Another challenge facing TiO2 industry suppliers is the increasing environmental regulations and sustainability requirements. The production of TiO2 can have environmental impacts, such as energy consumption and waste generation. Suppliers must invest in sustainable practices and technologies to minimize their environmental footprint and meet regulatory requirements.