This precipitate is not suitable for a pigment until it is filtered, dried, crushed, heated to a high temperature, and quenched in cold water. The second heating in a muffle furnace at 725 C produces crystals of the right optical size.

In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.