While the anatase titanium dioxide market is robust, it faces challenges such as regulatory compliance and environmental concerns related to extraction and processing. Manufacturers are increasingly adopting sustainable practices, focusing on recycling materials and minimizing waste in production processes. Innovations in nanotechnology are also leading to the development of more efficient and eco-friendly synthesis methods that can further enhance the properties of anatase TiO2.

TiO₂ possesses different qualities depending on whether it is produced as a pigment or a nanomaterial. Both forms are tasteless, odourless and insoluble.

The brands of lithopone of the normal class, that of chemical manufacture, are marketed under such names as Ponolith, Beckton White, Jersey Lily White, Oleum White, Zinc Sulphide White, all of these being of domestic manufacture, and their composition is of the 30 per cent. zinc sulphide type. The German manufacturers and exporters of lithopone make use of fancy names for their brands and here are a few examples of these and the composition of the pigment:-

Lithopone 30% increases extruder performance and reduces processing costs, improves quality and is suitable for masterbatch for injection of Polyolefins, ABS, Polycarbonate, Polypropylene, Polyethylene, Polystyrene, single layer films, multi-layer films and for white, coloured and filled masterbatch. The combination of Lithopone 30 with TiO2 results in improved mechanical properties including higher elongation values and better impact resistance.