Paprika, made from ground sweet or hot peppers, is known for its vibrant red color and versatile flavor profile. It ranges from mild and sweet to hot and smoky, making it suitable for a wide variety of dishes. In Hungarian cuisine, paprika is essential in dishes like goulash and chicken paprikash, where it provides both color and flavor. In Spanish cuisine, it is a key ingredient in chorizo and paella. Paprika's mild version can also be used as a garnish, adding a dash of color and a hint of flavor to deviled eggs, potato salads, and soups.

The heat of peppers is measured using the Scoville Heat Scale, which ranks the heat of a given pepper in units known as Scoville Heat Units (SHU). Bell peppers of all colors register zero SHU, meaning they're not hot at all. Jalapeños are medium, measuring 2,500 to 8,000 SHU, while extremely hot chiles like habaneros or Scotch bonnets come in at 100,000 to 350,000 SHU.

The vibrant red colour of paprika is because it contains high levels of carotene, the same pigment found most notably in, believe it or not, carrots.

There are a number of herbs and spices that will help add even more flavour to your dishes alongside paprika. Rosemary is a popular herb in Mediterranean cuisine and adds a sweet, intense flavour to grilled chicken and lamb, potatoes and roast vegetables. Oregano also pairs well with paprika. Full of flavour, it brings citrus and anise flavours to your dishes. Try it alongside paprika when you’re cooking a whole chicken, making crispy potatoes or marinade for your barbeque. And if you’re looking for a complementary spice, try cumin. It brings a spicy, warm flavour and earthy colour to a number of dishes, including meats, vegetables, potatoes, soups and stews. Paprika also goes well with caraway, garlic, ginger and thyme. 

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