It turns into light gray after being exposed to ultraviolet rays in sunlight for 6 to 7 hours, but it will return to its original color when placed in a dark place. It is easy to oxidize in the air and then agglomerate and deteriorate when exposed to moisture.

In January 2022, the average price of domestic titanium dioxide in local Chinese marketplaces was 20,735 RMB/MT. Traders were more careful in purchasing goods and downstream industries purchased things on demand. As a result, the overall market demand for titanium dioxide was general.

Moreover, lithopone suppliers are expanding their product lines to offer variations of the pigment that meet specific market needs. Some suppliers provide specialized grades of lithopone that are tailored for particular applications, such as high gloss paints or specialty coatings. By offering these tailored solutions, suppliers can help paint manufacturers enhance the performance characteristics of their products, thus gaining a competitive edge in the market.

Research supports that applying titanium dioxide to the skin in the form of sunscreens, makeup, and other topical products does not pose any health risks.