White crystalline powder. It is a mixture of zinc sulfide and barium sulfate. The more zinc sulfide it contains, the stronger the hiding power and the higher the quality. Density 4.136～4.34 g/cm3, insoluble in water. It easily decomposes when exposed to acid to produce hydrogen sulfide gas, but does not work when exposed to hydrogen sulfide and alkaline solutions. It turns into light gray after being exposed to ultraviolet rays in the sun for 6 to 7 hours, but it still returns to its original color when placed in a dark place. It is easy to oxidize in the air and will agglomerate and deteriorate when exposed to moisture.

Over the last several years, nanoparticles have come under scrutiny for adverse health effects. Nanoparticles are ultrafine particles between 1 to 100 nanometers in diameter. (To put this in perspective, the average human hair is around 80,000 nanometers thick.) Because of their size, which can be engineered and manipulated at the atomic or molecular level, nanoparticles exhibit unique physical, chemical, and biological properties. Titanium dioxide is one of the most commonly produced nanoparticles in the world.