Titanium dioxide is an inert earth mineral used as a thickening, opacifying, and sunscreen ingredient in cosmetics. It protects skin from UVA and UVB radiation and is considered non-risky in terms of of skin sensitivity. Because it is gentle, titanium dioxide is a great sunscreen active for sensitive, redness-prone skin. It’s great for use around the eyes, as it is highly unlikely to cause stinging.

Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

When examining a lithopone pigment pricelist, one might notice that prices can vary significantly between different grades of lithopone. Generally, there are two main types Lithopone 28 and Lithopone 60, with the numbers denoting the percentage of zinc sulfide content. Lithopone 28, with a lower zinc sulfide content, is often more affordable compared to Lithopone 60, which offers superior whiteness and opacity. The choice between these grades depends largely on the specific requirements of the end application.