Lithopone is a white pigment composed of a mixture of barium sulfate (BaSO4) and zinc sulfide (ZnS). It is commonly used in the production of paints, plastics, rubber, and various other industrial applications. As such, manufacturers and distributors often provide Material Safety Data Sheets (MSDS) to ensure the safe handling and use of the product.

In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

Aside from the attributes we mentioned above, titanium dioxide is known for its durability, which can create a pigment that’s extra long-lasting. On top of that, combined with other colors, titanium dioxide can instantly amplify color by providing intensity and brightness. That has made it particularly popular for foundation and lipstick formulas.

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