CSPI’s Chemical Cuisine is the web’s definitive rating of the chemicals used to preserve foods and affect their taste, texture, or appearance. Besides titanium dioxide, the group recommends avoiding artificial sweeteners like aspartame, acesulfame potassium, and sucralose, as well as synthetic food dyes like Yellow 5 and Red 3. CSPI and others have recently asked the Food and Drug Administration to ban the latter dye in foods and ingested drugs because the FDA has already determined that it is a carcinogen unsafe for use in cosmetics.

The agency makes this exception for several approved color additives. 

By doing so, we achieve cost reduction, increased film strength and improved fungicidal and algaecidal properties. 

However, it can cause photosensitivity, which is why it’s often combined with silica or alumina to prevent cell damage.

Plus, titanium dioxide is chemically inert, meaning it won't react with other substances in the paint. This stability ensures that the paint retains its original color and properties over time, preventing discolouration and degradation. Using titanium dioxide as an ingredient, the paint can withstand harsh weather conditions and prevent flaking, peeling or chalking. This exceptional durability makes it ideal for interior and exterior walls, ensuring a long-lasting and beautiful finish.