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Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

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Moreover, the region of sourcing can also impact pricing. Suppliers in different geographical locations may offer varied prices due to differences in transportation costs, availability of raw materials, and local market conditions. Buyers must consider these regional variances when negotiating prices and establishing long-term relationships with suppliers. In many cases, sourcing from manufacturers that can produce high-quality lithopone pigments at competitive rates can lead to significant cost savings.


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