Titanium dioxide is a naturally-occurring mineral found in the earth’s crust. Because of its white color, opaqueness, and ability to refract light, the ingredient is often used as a pigment, brightener, and opacifier, which is an ingredient that makes a formulation more opaque. Titanium dioxide is also a UV filter and so is an effective active ingredient in sunscreens. It’s often used in cosmetic loose and pressed powders, especially “mineral powder” cosmetics, in addition to other cosmetics, lotions, toothpaste, and soap.
Lithopone or sulphide of zinc white has been in general use for twenty years or more in many industries where a white pigment of considerable body or hiding power is required that is not subject to change like lead carbonate and has not the brittle character of zinc oxide, besides being sold at a lower figure than either of these. Nevertheless it is still comparatively new to the general painting trade. Because of our tariff protection its manufacture in this country has made great progress. Yet in spite of this and the duty imposed on it, the imports are still in excess of the quantity manufactured here. A short history of its origin will no doubt prove of interest to our readers.
There are many uses of titanium dioxide that we don't know about because they were made exempt from being on the package in 1977, said Faber, who added that nothing much has changed since – other than the FDA approving some other uses of the color additive, such as expanding the use of mica-based pearlescent pigments (prepared from titanium dioxide) as color additives in distilled spirits over recent years.