It turns into light gray after being exposed to ultraviolet rays in sunlight for 6 to 7 hours, but it will return to its original color when placed in a dark place. It is easy to oxidize in the air and then agglomerate and deteriorate when exposed to moisture.

Titanium dioxide is typically micronized and coated for use in cosmetics products. The micronizing makes this somewhat heavy-feeling ingredient easier to spread on skin, plus a bit more cosmetically elegant. Micronized titanium dioxide is much more stable and can provide better sun protection than non-micronized titanium dioxide.