The photocatalytic activity of titanium dioxide results in thin coatings exhibiting self-cleaning and disinfecting properties under exposure to ultraviolet radiation. Alloys are characterized by being lightweight and having very high tensile strength (even at high temperatures), high corrosion resistance, and an ability to withstand extreme temperatures and thus are used principally in aircraft, pipes for power plants, armour plating, naval ships, spacecraft, and missiles.

Another challenge facing TiO2 industry suppliers is the increasing environmental regulations and sustainability requirements. The production of TiO2 can have environmental impacts, such as energy consumption and waste generation. Suppliers must invest in sustainable practices and technologies to minimize their environmental footprint and meet regulatory requirements.