Some websites maintain titanium dioxide is inferior to zinc oxide, another mineral sunscreen ingredient whose core characteristics are similar to those of titanium dioxide. The reality is that titanium dioxide is a great broad-spectrum SPF ingredient and is widely used in all manner of sun-protection products. What gets confusing for some consumers is trying to decipher research that ranks sunscreen ingredients by a UV spectrum graph. By most standards, broad-spectrum coverage for sunscreen ingredients is defined as one that surpasses 360 nanometers (abbreviated as “nm” - how the sun’s rays are measured). Titanium dioxide exceeds this range of protection, but depending on whose research you read, it either performs as well as or slightly below zinc oxide.

The production of Chinese anatase titanium dioxide involves a series of complex chemical processes, including hydrolysis and calcination of titanium precursors. These processes result in the formation of nanoscale particles of anatase titanium dioxide, which exhibit enhanced properties such as increased surface area and improved reactivity. The size and morphology of these nanoparticles can be controlled during the synthesis process, allowing for the production of tailored materials with specific properties for different applications.

Lithopone 30% applied in masterbatch has maximum purity, good opacity and reasonable light fastness.  

After oral ingestion, the absorption of titanium dioxide particles is low, however they can accumulate in the body, Maged Younes, chair of the European Food Safety Authority's expert Panel on Food Additives and Flavourings, said in a May 2021 statement.