Lithopone was developed in the 1870s as a substitute for lead carbonate (lead white), to overcome its drawbacks of toxicity and poor weathering resistance. Within a few years, titanium dioxide displaced lithopone to become the white pigment (PW6) par excellence in the industry and the world’s best-selling inorganic pigment. However, titanium is a product whose price is subject to large price variations due to product availability. These price increases affect the competitiveness of finished products, and so the search for an alternative to titanium dioxide has generated a variety of possibilities to optimise its use. 

② Plastics: At present, it is the second largest user of titanium dioxide pigments, accounting for about 20% of the total demand for titanium dioxide. The amount of titanium dioxide used in plastic products will vary with the use requirements, generally between 0.5% and 5%. According to data from the National Bureau of Statistics, the production of plastic products in China increased from 57.81 million tons in 2012 to 81.84 million tons in 2019, with a compound annual growth rate of 5.1%. The amount of titanium dioxide increases accordingly.

Research has shown that, when ingested as a food additive, titanium dioxide and its nanoparticles can impact, alter, and/or damage important protective bacteria in the gut, along with the metabolic pathways of gut bacteria.