Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

ROS were detected through the colorimetric assay employing the nitro-blue tetrazolium salt (NBT salt) by reading the absorbance of the reduced blue molecule.

Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

Is titanium dioxide (E171) harmful to our health?

If you want to avoid titanium dioxide, read labels carefully and stick to minimally processed whole foods.

How to Approach Titanium Dioxide in Products

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Thanks to its rheological and optical properties, Lithopone offers both technical and economic advantages wherever organic and inorganic binder systems require a relatively high pigmentation for specific applications.

Both calcium carbonate and titanium dioxide play crucial roles in various industries, but they are used for different purposes. Calcium carbonate is primarily used as a filler and pigment, while titanium dioxide is used as a whitening agent and pigment. Additionally, titanium dioxide is more expensive to produce than calcium carbonate due to its synthetic nature and complex manufacturing process.

Given its widespread use, finding reliable suppliers of barium sulphate is crucial for industries that rely on this compound. Many companies specialize in the production and distribution of barium sulphate, ensuring that businesses can source high-quality materials tailored to their specific needs.

Analyst Insight

Overall, buff percentage is a critical factor that manufacturers of titanium dioxide must carefully manage to ensure the quality, consistency, and cost-effectiveness of their products. By investing in advanced technology and processes to control buff percentage, manufacturers can meet the specific requirements of their customers and maintain a competitive edge in the market. As the demand for titanium dioxide continues to grow across various industries, manufacturers must continue to innovate and improve their processes to meet the evolving needs of their customers.

Titanium dioxide, or TiO2, sometimes referred to as E171, is an inorganic, solid substance used in a wide range of consumer goods including cosmetics, paint, plastic and food, according to the American Chemistry Council.

For a substance that is relatively unknown to the public, it’s amazing how many everyday products TiO2 can be found in. Because of its many varied properties, our skin, cities, cars, homes, food and environment are made brighter, safer, more resilient and cleaner by TiO2. With a legacy of 100 years of safe commercial use, TiO2 is only going to become more vital as our environment faces greater challenges from a growing population.

There are many ways we’re exposed to titanium dioxide in our everyday life. Below are the most common ways we encounter titanium dioxide. 

EFSA’s scientific advice will be used by risk managers (the European Commission, Member States) to inform any decisions they take on possible regulatory actions.