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Overall, wholesalers of titanium dioxide play a critical role in the paint industry by supplying this essential raw material to manufacturers worldwide. Their cost-effective solutions, wide range of product offerings, reliable supply chain management, and technical expertise make them valuable partners for paint companies looking to produce high-quality paints efficiently. By working with reputable wholesalers, paint manufacturers can stay competitive in the market and meet the demands of their customers effectively.

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In the pigment industry, rutile titanium dioxide is widely used due to its brightness and extremely high refractive index, which provides excellent hiding power in paints, plastics, paper, inks, fibers, and foods. It is the most common white pigment because of its non-toxicity, stability, and ability to reflect all colors of light equally. The use of rutile titanium dioxide in paint formulations ensures long-lasting, vibrant colors that are resistant to fading caused by exposure to sunlight.

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Anyway, it doesn't matter if it reflects or absorbs, Titanium Dioxide is a pretty awesome sunscreen agent for two main reasons: it gives a nice broad spectrum coverage and it's highly stable. Its protection is very good between 290 - 350 nm (UVB and UVA II range), and less good at 350-400 nm (UVA I) range. Regular sized Titanium Dioxide also has a great safety profile, it's non-irritating and is pretty much free from any health concerns (like estrogenic effect worries with some chemical filters).

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