The MBR9668 coating offers a range of advantages for manufacturers in the coatings industry. Primarily, its high hiding power allows for the efficient application of thinner layers, reducing material consumption and operational costs. This cost efficiency does not come at the expense of quality; the coating ensures a uniform finish with excellent opacity and gloss. Furthermore, the durability imparted by MBR9668 means that coatings will not only maintain their aesthetic appeal but also resist environmental stresses such as weathering, moisture, and chemical exposure.

The EU expert panel did not identify an immediate health concern linked to TiO₂ when used as a food additive. However, due mainly to uncertainties concerning the safety of TiO₂ nanoparticles, the panel concluded that TiO₂ as a food additive (E171) could no longer be considered safe.

As for titanium dioxide, the FDA approved titanium dioxide for use as a food additive in 1966. The last time the agency reviewed the additive’s safety, according to the Guardian, was in 1973.