The US and Canada, however, approve the use of titanium dioxide as a food additive. Canada's recent review of titanium dioxide reconfirmed its safety and pointed out that many of the toxicity studies the EU reviewed were not relevant to the safety of titanium dioxide as a food ingredient, and that the ban is based on an abundance of caution and uncertainty.

The Asian market was favorable to the rising price trends of titanium dioxide in the first quarters of 2023. The prices inclined gradually with some slight fluctuations. The positive outlook of the market was a direct effect of removing covid restrictions, upscaling industrial production, and high speed of market recovery.

There are two primary forms of titanium dioxide commercially available: anatase and rutile. The rutile form is typically used in sunscreens due to its superior ability to handle UV rays and stability in the presence of UV light. The anatase form is typically used in other types of products, such as paint. Another plus of the rutile form is that its UVA protection extends past 400 nanometers, which is the upper limit of UVA.

According to data released by the China Coatings Industry Association, the total production of China's coatings industry has increased from 12.72 million tons in 2012 to 24.388 million tons in 2019, with a compound annual growth rate of 9.7%. Coatings, as an intermediate commodity, are closely related to downstream consumer markets such as the automotive industry, real estate, infrastructure, and home furnishings.

Aside from its use in paints, coatings, plastics, and paper, TiO2 is also utilized in a variety of other industrial applications. It is commonly found in cosmetics, sunscreens, and food products, where it serves as a safe and effective whitening agent. TiO2 is also used in the production of ceramics, glass, and textiles, where it enhances their appearance, durability, and resistance to fading.

Solids were stable and did not show visible signs or changes in their spectra after being kept at room temperature for over 60 days. The absorbance at the maximum absorbance wavelength remained unmodified.