In Europe, the downstream paints and coatings sector presented weak demand in front of the titanium dioxide manufacturers, and thus, the titanium dioxide price trend experienced a gradual decline in its trajectory. Additionally, the pressure of inflation and increasing bank interest rates lowered the spending appetite of consumers which had an adverse effect on the titanium dioxide price trends. Further, the export and import of titanium dioxide were also caught under the negative influence of the poor economic conditions of the market.

Additionally, the construction sector benefits from MBR9668’s properties. Architectural coatings that incorporate this advanced titanium dioxide ensure enhanced resistance to UV degradation, meaning buildings can maintain their visual appeal and structural integrity longer than those using inferior materials. The superior performance against fungal and algal growth in exterior paints is another advantage, making MBR9668 an attractive option for developers concerned about the maintenance and lifespan of their structures.