Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

In conclusion, titanium dioxide is a game changer for the coatings industry. With its excellent hiding power, UV resistance, durability and environmental friendliness, it adds significant value to paint formulations. Whether you're looking to renovate your walls or looking for a solid paint option for your exterior surfaces, titanium dioxide-infused paints are the answer. Embrace the brilliance and durability that titanium dioxide has to offer and enjoy the long-lasting and vibrant finish it brings to your living spaces.