Titanium Dioxide prices in Germany increased by about 4% in the second quarter compared to what was seen in Q1 from historical price trends. Due to the restrictions on Russian energy imports brought on by the sanctions imposed by European countries, domestic production of TiO2 saw its costs surge even further. Additionally, the commodity's price was highlighted and its market expansion was supported by the upstream construction and automation sectors' buoyant demand.

TiO2 powder is also widely used in the cosmetics industry, where it is used as a whitening agent in skincare products, sunscreen, and makeup. TiO2 powder suppliers work closely with cosmetic manufacturers to ensure that they have a reliable and high-quality supply of TiO2 powder to meet the demands of their consumers.

In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.