Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

We use titanium dioxide as a colourant in some home care products, including in laundry detergents, dishwasher tablets and toilet blocks.

                                            The Future of Titanium Dioxide: A Glimpse to 2023

Titanium dioxide is an inert earth mineral used as a thickening, opacifying, and sunscreen ingredient in cosmetics. It protects skin from UVA and UVB radiation and is considered non-risky in terms of of skin sensitivity. Because it is gentle, titanium dioxide is a great sunscreen active for sensitive, redness-prone skin. It’s great for use around the eyes, as it is highly unlikely to cause stinging.