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Manufacturers must also consider the particle size distribution of titanium dioxide when formulating their products. Finer particles can lead to improved gloss and smoothness, while coarser particles might be preferred for specific textured effects or to reduce costs without compromising on opacity. The surface treatment of titanium dioxide particles is another aspect that can be tailored to enhance compatibility with different types of binders and additives used in paint formulations.

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The manufacturing process of emulsion latex paints involves combining polymer emulsions with pigments, additives, and water. Rutile TiO2 serves as the predominant pigment due to its superior light scattering abilities. Its small, uniform particle size ensures maximum surface area coverage, leading to a more vibrant and durable finish. Moreover, the rutile form exhibits good weather resistance and does not readily break down under exposure to UV light, ensuring that the paint maintains its color and integrity over extended periods.

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