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Another critical advantage of using TiO2 in pigments is its non-toxic nature. Unlike some traditional pigments that may contain heavy metals or other harmful substances, TiO2 is recognized as safe by regulatory bodies around the world. This attribute allows manufacturers to develop products that are not only visually appealing but also meet stringent health and safety requirements. As consumer awareness about health issues increases, the demand for non-toxic pigments continues to rise, further solidifying TiO2's position in the market.

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Micronized titanium dioxide doesn’t penetrate skin so there’s no need to be concerned about it getting into your body. Even when titanium dioxide nanoparticles are used, the molecular size of the substance used to coat the nanoparticles is large enough to prevent them from penetrating beyond the uppermost layers of skin. This means you’re getting the sun protection titanium dioxide provides with no risk of it causing harm to skin or your body. The coating process improves application, enhances sun protection, and prevents the titanium dioxide from interacting with other ingredients in the presence of sunlight, thus enhancing its stability. It not only makes this ingredient much more pleasant to use for sunscreen, but also improves efficacy and eliminates safety concerns. Common examples of ingredients used to coat titanium dioxide are alumina, dimethicone, silica, and trimethoxy capryl silane.

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