It has strong tinting and hiding power, is resistant to alkali and heat, but will decompose when exposed to acid and darken when exposed to light. It has poor weather resistance and is easy to powder, so it is not suitable for outdoor use. In recent years, it has only been used in low-grade products.

In May 2021, the European Food Safety Authority (EFSA) published an opinion that stated that titanium dioxide can no longer be considered safe when used as a food additive.

The concern from animal studies is that high amounts of titanium dioxide have increased inflammation and colon tumor formation, said Dr. Johnson-Arbor. A 2021 review, meanwhile, suggested that using titanium dioxide as a food additive weakens the gut lining and worsens the progression of inflammatory bowel disease.