The MBR9668 coating offers a range of advantages for manufacturers in the coatings industry. Primarily, its high hiding power allows for the efficient application of thinner layers, reducing material consumption and operational costs. This cost efficiency does not come at the expense of quality; the coating ensures a uniform finish with excellent opacity and gloss. Furthermore, the durability imparted by MBR9668 means that coatings will not only maintain their aesthetic appeal but also resist environmental stresses such as weathering, moisture, and chemical exposure.

In its statement to USA TODAY, the FDA maintained that, in all post-approvals for food additives, our scientists continue to review relevant new information to determine whether there are safety questions and whether the use of such substance is no longer safe under the Federal Food, Drug, and Cosmetic Act.

Anyway, it doesn't matter if it reflects or absorbs, Titanium Dioxide is a pretty awesome sunscreen agent for two main reasons: it gives a nice broad spectrum coverage and it's highly stable. Its protection is very good between 290 - 350 nm (UVB and UVA II range), and less good at 350-400 nm (UVA I) range. Regular sized Titanium Dioxide also has a great safety profile, it's non-irritating and is pretty much free from any health concerns (like estrogenic effect worries with some chemical filters).