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In conclusion, the titanium dioxide industry faces numerous challenges in terms of pricing strategies and supplier selection. To succeed in this highly competitive market, suppliers must stay informed about market trends, diversify their product offerings, establish strong relationships with key players, explore new distribution models, and prioritize sustainability practices. By doing so, they can maintain profitability while meeting the evolving needs of their customers.

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In Europe, the downstream paints and coatings sector presented weak demand in front of the titanium dioxide manufacturers, and thus, the titanium dioxide price trend experienced a gradual decline in its trajectory. Additionally, the pressure of inflation and increasing bank interest rates lowered the spending appetite of consumers which had an adverse effect on the titanium dioxide price trends. Further, the export and import of titanium dioxide were also caught under the negative influence of the poor economic conditions of the market.

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