In beauty and personal care products, the ingredient is listed with its colour index (CI) number ‘CI 77891’. When nano grade titanium dioxide is used in our sunscreens, this is referenced as ‘titanium dioxide’ [nano] in the ingredients list.

Suppliers of lithopone have recognized the growing need for high-quality, reliable products that meet both industry standards and consumer preferences. They have invested in advanced production techniques and stringent quality control measures to ensure that their lithopone products deliver consistent performance. This commitment to quality allows paint formulators to achieve the desired properties in their final products, such as enhanced durability, improved hiding power, and superior color stability over time.

In a review published in 2022 in the journal Archives of Toxicology, researchers found that the ingestion of E171 is a “a definite health risk for consumers and their progeny.” After reviewing dozens of in vivo, ex vivo and in vitro studies on the toxicity of E171, the researchers wrote that two facts must be noted: “First, reprotoxicity studies show that animals of both sexes are impacted by the toxicity of these nanoparticles, underlining the importance of conducting in vivo studies using both male and female animals. Second, human exposure begins in utero via maternal-fetal transfer and continues after birth by breastfeeding. Children are then chronically re-exposed due to their food preferences. To be relevant to the human in vivo situation, experimental studies should therefore consider nanoparticle exposure with respect to the age or life period of the studied population.”

Ultimately, most experts advise moderation, as titanium dioxide is typically found in processed foods that come with their own health risks.