Jinan Yuxing Chemical Co., Ltd. Affiliated to China National Chemical New Materials Co., Ltd., it is a tertiary company under China National Chemical Corporation, the largest comprehensive chemical manufacturer in China. It is also one of the most modern manufacturers of sulfuric acid titanium dioxide manufacturers in the Asia-Pacific region. This TiO2 factory has more than 50 years of experience in the development and manufacture of titanium dioxide, and the “Shengsheng” brand titanium dioxide is well-known at home and abroad.

TiO₂ absorbs UV light. This property makes it appear bright white under light, unlike other white materials that can look slightly yellow.

The Scientific Committee on Consumer Safety issued an opinion of the safety of titanium dioxide in food, stating that it should no longer be considered as safe when used as a food additive.